Target introduced four new lines to the stores over the last year. Goodfellow and Co for men, Joy Lab for workout gear and A New Day and Universal Thread for ladies. A New Day is now on its third collection in the stores and was more widely introduced when it launched.
Universal Thread made it’s debut in February this year focusing on denim with a mix of tops, dresses, accessories and shoes. The price point ranges from $5.00 to $39.00. Things that make Universal Thread different than some of Target’s other lines is that is has a focus on outfit making rather than just a large collection. You will see a smaller curated collection rather than the larger set ups like A New Day.
Universal Thread has a specific target market and that is denim lovers. The line is very reminiscent of Madewell and the quality is there too. I love the attention to detail such as the buttons and laces that a lot of their pieces have. The denim looks good and is comfortable and fits like it should unlike some other affordable denim lines.
The truth of the matter is that no matter who you are denim probably has a place somewhere in your wardrobe. Target is smart in their growth and they recognized that Mossimo wasn’t cutting it anymore. I always had issues with the fit of the Mossimo denim and wasn’t one to shop with them for my denim. All of that has changed with the introduction of Universal Thread.
Universal Thread is casual and fun and the fabrics are effortless. Their denim is on point but I first fell in love with their dresses…
A few things I have learned about the Universal Thread line. It runs slightly small. With Target’s other lines I know my sizes and can pick things up without trying them on. With Universal Thread I am discovering that some of the tops run smaller than others so I am making sure I am trying things on each time.
I really love everything they did for the spring and the fall but I am even more excited to see what they do in the fall and winter. Fall is prime denim season and I am ready for everything they can throw at me.
Also, I need to credit my amazing photographer Melissa Breedlove Photography for these photos. Endless Summer Tans for my beautiful summer glow and Hambone for letting us use their location for this shoot.
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